The Fiesta, Ford's newest nameplate, is slightly smaller than the Focus. Two models will be offered.

The prices were announced Thursday on the Ford Web site www.fordvehicles.com/cars/fiesta

A fully loaded model will carry a sticker price topping $23,000.

The base Fiesta is equipped with a 119-hp, 1.6-liter four-cylinder with 109 pounds-feet of torque. A five-speed manual is standard. A dual, dry-clutch, six-speed automatic transmission is optional.

Electric power steering is standard, as are seven airbags including a driver's knee airbag. Antilock brakes and stability control also are standard.