With that in mind, Chrysler is now letting dealerships get into the act. Just 50 total Vipers will be made under a program that allows dealers to make the dreams of their best customers reality. The dealer and the customer essentially come up with their own limited-edition-model Viper.

The first three are a black and race yellow Viper heading to a Nebraska dealer, a snakeskin green and black model going to Texas and a black and plum crazy purple Viper going to Illinois.

Whatever color scheme they choose, enthusiasts will get a 600-hp V10 underhood.